The New Safeway Beretania
Oahu’s newest Safeway store. Opening Winter 2011. Construction is underway on Beretania Street at the site of the former Schuman Carriage auto dealership.
We at Clarence Lee Design are excited to announce that we are currently working with Safeway on their environmental signage and sign master plan. The new market would be similar in size to Safeway’s Kapahulu Avenue store, which opened in 2007. We have also worked on signage and graphics at that location. Click here to view photos of the Safeway’s Kapahulu Avenue store.
Photo renderings of the new Safeway Beretania store.
January 10th, 2011 at 11:41 am
Great article. Can’t wait for this Safeway to be finished!
January 24th, 2011 at 9:13 am
I’m not especially fond of “sideways” lettering (second picture). I’d rather see the letters cascade down.
January 25th, 2011 at 8:55 am
Bill – Thank you for your input. The sideways SAFEWAY logotype is per the Client’s corporate design guidelines. We normally do not recommend changes to their corporate brand, as this is nationwide. In addition, there are code limitations that prohibit a sign from projecting too far from the side of a building (6′ max. for a Sign Master Plan) – this would severely limit the size in horizontal format. Lastly, a sign which is perpendicular to the wall would allow for greater visibility (from a greater distance) vs. mounted flat against the wall, when traveling along these one-way, high volume traffic corridors. Although we agree w/ your assessment from a purely aesthetic standpoint, there were many other considerations involved.