Identity Creation is a strategy service which embodies your company’s philosophy and vision, in order to enhance the company’s value. It creates a differentiation from your competition and builds a consistent competitive advantage.

[Visual Identity Examples - Clarence Lee Design]

1. Logo & Identity Guidelines

We create corporate logos, corporate color pallets and typography, which stand for a certain company’s philosophy, vision and help to establish their own visual identity. We also create a design guide which helps to maintain the brand consistency. It gives instructions and usage parameters of the identity.

2. Reflect on Customer Touch Points

A company’s visual identity can be effectively implemented throughout all customer touch points such as print, products, Internet, and environmental elements.

[Print] Business Cards, Stationery, Company Brochures, Advertising, Promotion Items

[Product] Packaging, Specialty Goods, Uniform, POP (Point of purchase advertising)

[Internet] Websites, Blogs, E-Marketing

[Environmental] Corporate Premise Signs, Store Graphics, Car Graphics, Exhibitions

A consistent design strategy builds a brand image based around your target audience, and creates potential benefit for your company. We provide design solutions – high added value, differentiation, and a competitive advantage through a deliberate process.

> Please view some of our works for Identity Creation