Clarence Lee Design wins 4 awards including a Pele Gold Award!

Clarence Lee Design wins 4 awards including a Pele Gold Award!

The Pele Awards is the biggest awards show in Hawaii for companies and organizations engaging in design, advertising, and mass media. The awards ceremony was held at the Royal Hawaiian hotel on April 27th.
Pink Whale Bus spotted on Maui!

Pink Whale Bus spotted on Maui!

JTB’s new vehicle “The Whale bus – ‘Oli’Oli Walker” has been operating throughout Honolulu since last year.
Clarence Lee Design launches official YouTube channel “Clarence Lee Design”!

Clarence Lee Design launches official YouTube channel “Clarence Lee D..

Clarence Lee Design launches official YouTube channel “Clarence Lee Design” (CLD). The CLD YouTube channel enables us a platform to showcase our interactive, and environmental design works via easy to understand video.
iQ Hawaii is now open!

iQ Hawaii is now open!

Located on the 2nd floor of DFS Galleria Waikiki, “iQ Hawaii” is an interactive game experience implementing large iPad-like touch screen games that will tell you how much you know & love about Hawaii.
Happy Year of The Snake!

Happy Year of The Snake!

It seems like we just celebrated the new year, but half of January has passed already! 2013 is the year of the snake.
INTERACTIVE GAME STATION “iQ Hawaii” – Total Branding

INTERACTIVE GAME STATION “iQ Hawaii” – Total Branding

IDENTITY CREATION | DIGITAL MEDIA | ENVIRONMENTAL & PRINT PROMOTION
HOKULANI WAIKIKI – Hilton Grand Vacations

HOKULANI WAIKIKI – Hilton Grand Vacations

IDENTITY CREATION | PRINT PROMOTION Brand Symbol Mark, Sales Brochure (English + Japanese version), Direct Mail & e-DM  (English + Japanese + Korean version), Print Collateral etc. Client: Hilton Grand Vacations
TOUR BUS “OLI OLI WALKER” – Total Branding

TOUR BUS “OLI OLI WALKER” – Total Branding

IDENTITY CREATION | ENVIRONMENTAL PROMOTION | PRODUCT PROMOTION Brand Character / Symbol / Bus Graphics / Uniform / Bus Pass Card Holder / Lanyards / Stamps Client: JTB Hawaii, Inc.
INTERACTIVE PHOTO STATION “Say Hi!” – Brand Identity

INTERACTIVE PHOTO STATION “Say Hi!” – Brand Identity

IDENTITY CREATION | ENVIRONMENTAL & PRINT PROMOTION | DIGITAL CONTENTS Logo / Environmental Graphics / Digital Contents Design / Poster & Advertising Design Client: Don Quijote USA Inc.
REEL LOVE PHOTOGRAPHY – Corporate Identity & Logo

REEL LOVE PHOTOGRAPHY – Corporate Identity & Logo

IDENTITY CREATION | PRINT PROMOTION Logo / Business Card / Identity Guideline Client: Reel Love Photography
INTERACTIVE GAME STATION “iQ Hawaii” – Total Branding

INTERACTIVE GAME STATION “iQ Hawaii” – Total Branding

IDENTITY CREATION | DIGITAL MEDIA | ENVIRONMENTAL & PRINT PROMOTION
MAGAZINE AD “Beauty After Dark” – DFS Hawaii

MAGAZINE AD “Beauty After Dark” – DFS Hawaii

PRINT PROMOTION Magazine Ads (2 Languages: English, Japanese), Photography Art Direction Client: DFS Group L.P.
2012 GOVERNORS’ BALL – March of Dimes

2012 GOVERNORS’ BALL – March of Dimes

PRINT PROMOTION – Event Promotion Invitation Card / Event Program / Envelope / RSVP Card / Save The Date Postcard / Menu Card Client: March of Dimes
HOKULANI WAIKIKI – Hilton Grand Vacations

HOKULANI WAIKIKI – Hilton Grand Vacations

IDENTITY CREATION | PRINT PROMOTION Brand Symbol Mark, Sales Brochure (English + Japanese version), Direct Mail & e-DM  (English + Japanese + Korean version), Print Collateral etc. Client: Hilton Grand Vacations
MAHALO HAWAII for 50 wonderful years – DFS Hawaii

MAHALO HAWAII for 50 wonderful years – DFS Hawaii

PRINT PROMOTION – Event Promotion Envelope / Invitation Cards (DFS Hawaii 50th Anniversary & Mahalo for the Memories) Client: DFS Group L.P.
ROYAL HAWAIIAN COOKIE – Packaging

ROYAL HAWAIIAN COOKIE – Packaging

PRODUCT PROMOTION Product Packaging Design / Tube / Label Client: Lanikai Cookie Company
ITO EN TEA – Packaging

ITO EN TEA – Packaging

PRODUCT PROMOTION Product Packaging Design / Cans / Sales Sheet Client: ITO EN (USA) INC.
TOUR BUS “Oli Oli Walker” – Character Goods

TOUR BUS “Oli Oli Walker” – Character Goods

PRODUCT PROMOTION Speciality Goods / Uniform (Aloha Shirt) / Bus Pass Card Holder & Lanyards / Stamps Client: JTB Hawaii, Inc. Uniform (Aloha Shirt) Bus Pass Card Holder & Lanyards Stamps TOUR BUS “OLI OLI WALKER” > Total Branding (Brand Character, Symbol, etc.) > Bus Graphics (Blue, Red, Green, etc.)
ROYAL HAWAIIAN COOKIE –  Reusable Packaging, Brand Identity & Logo

ROYAL HAWAIIAN COOKIE – Reusable Packaging, Brand Identity & Lo..

IDENTITY CREATION | PRODUCT PROMOTION Brand Logo / Brand Visual / Product Packaging Client: Royal Hawaiian Cookie. Sleek, versatile and durable, the packaging finds new life as a work desk organizer or jewelry box. Three small boxes are nested in a larger box, giving the consumer flexibility to re-use in any number of ways.
ECO BAG – Hilton Grand Vacations Club

ECO BAG – Hilton Grand Vacations Club

PRODUCT PROMOTION Eco Bag Client: Hilton Grand Vacations Club
INTERACTIVE GAME STATION “iQ Hawaii” – Total Branding

INTERACTIVE GAME STATION “iQ Hawaii” – Total Branding

IDENTITY CREATION | DIGITAL MEDIA | ENVIRONMENTAL & PRINT PROMOTION
YouTube channel “HiTube” – Hawaii Tourism Japan

YouTube channel “HiTube” – Hawaii Tourism Japan

INTERNET PROMOTION – Social Media Brand Logo / YouTube Brand Channel Design / Website Design / Google Image Ads Client: Hawaii Tourism Japan
INTERACTIVE PHOTO STATION “Say Hi!” – Digital Contents Design

INTERACTIVE PHOTO STATION “Say Hi!” – Digital Contents Design

DIGITAL CONTENTS DESIGN Screen Graphic Design / Face Capture System Management Client: Don Quijote USA Inc.
ITO EN USA – Corporate Website

ITO EN USA – Corporate Website

INTERNET PROMOTION Website Design / Website Development / WordPress / Search Engine Optimization / Product Photo Shoots Client: ITO EN (USA) INC. http://itoen-usa.com
ENGAGING MOMENTS – Corporate Blog

ENGAGING MOMENTS – Corporate Blog

INTERNET PROMOTION Blog Design & Development (http://www.engaging-moments.com/blog) Client: Engaging Moments
LAULANI VILLAGE SHOPPING CENTER– Sign Master Plan

LAULANI VILLAGE SHOPPING CENTER– Sign Master Plan

ENVIRONMENTAL PROMOTION Sign Master Plan / Commercial Sign / Environmental Graphics Client: Safeway Inc. / Property Development Centers
INTERACTIVE GAME STATION “iQ Hawaii” – Total Branding

INTERACTIVE GAME STATION “iQ Hawaii” – Total Branding

IDENTITY CREATION | DIGITAL MEDIA | ENVIRONMENTAL & PRINT PROMOTION
HILTON HAWAIIAN VILLAGE Tapa Pool – Wayfinding & Signage

HILTON HAWAIIAN VILLAGE Tapa Pool – Wayfinding & Signage

ENVIRONMENTAL PROMOTION Pool Wayfinding / Environmental Graphics Client: Hilton Worldwide / Hilton Hawaiian Village Beach & Resort
ST. FRANCIS HEALTHCARE SYSTEM – Main Entry Sign

ST. FRANCIS HEALTHCARE SYSTEM – Main Entry Sign

ENVIRONMENTAL PROMOTION Environmental Graphics / Signage Client:St. Francis Healthcare System of Hawaii
THE IMPERIAL PLAZA – Garage Graphics

THE IMPERIAL PLAZA – Garage Graphics

ENVIRONMENTAL PROMOTION Garage Graphics / Wayfinding / Environmental Graphics Client: The Imperial Plaza Hawaii